Who's in Charge Here?

Bill Paulos
Bill Paulos
Founder, CEO
Bill Paulos
Founder, CEO

In 1982, Bill formed TSG as a public relations firm. Today, TSG has grown into a full service communications firm that is the longest running independently owned firm in Utah. TSG is now a premier communications organization with over 90 employees doing business in over 40 states and internationally.

Adapting and innovating as communication and technology change have been a priority for Bill—one that’s kept TSG in business for over 35 years. He’s led the agency through many different eras, always working with the latest technology to solve client communication problems. As a result, he jokes that he’s had “about ten different jobs” as CEO.

Bill’s work with the agency has resulted in recognition from various outlets, including numerous Utah Addy Awards (advertising), Golden Spike Awards (public relations), International Subway Marketing Awards, and more. In addition to his professional experience, Bill plays an active role in organizations such as the International Association of Business Communicators and the International Marketers Association.

As an active community member, Bill’s influence has been felt beyond the business sector, as he has served on the United Way Board of Directors, the Executive Board of Junior Achievement, and as a volunteer for the Greek Orthodox Church. He is a devoted husband to Julie and proud father of Sarah and Nicholas.

Todd Wolfenbarger
Todd Wolfenbarger
President, Partner
Todd Wolfenbarger
President, Partner

Todd is a national strategic marketing expert with nearly 30 years’ experience creating and building some of the world’s best-known brands. He has worked directly for the CEOs of General Motors, Sprint, AT&T and a host of other companies across many industries.

Todd is currently the President and Partner of The Summit Group (TSG), a strategic marketing firm focused on growing businesses and increasing sales by helping communicate their brand story. Prior to joining the TSG team, he held senior positions in marketing, public affairs, community relations, advertising, public relations, and investor and analyst relations.

Todd is actively involved with numerous professional and community organizations currently serving on the Board of Governors for the Salt Lake Chamber of Commerce, the Board of Trustees for the Utah Technology Council and the Executive Committee of the Board of Trustees for the Pioneer Theatre Company. Previously he has served the Seattle community as a Board Member for Books for Kids, The Corporate Council of the Arts, and the Village Theatre.

Sharon Roux
Sharon Roux
Partner, COO
Sharon Roux
Partner, COO

Since 2007, Sharon has led all aspects of operations for TSG, including Finance, IT, Facilities, Administration, and Human Resources.

Prior to joining TSG, Sharon provided technical consulting services for ADP’s Global and National Accounts Divisions where she created enterprise level systems for companies including General Motors, Intel, BP, Dow Chemical, and many others. Her early professional experience was gained at O.C. Tanner in Salt Lake City, where she filled a variety of roles, including Human Resource Management and sales support.

In addition to Bachelor’s degrees in both psychology and anthropology, Sharon holds a Master of Public Administration degree from the University of Utah. Sharon is an avid gardener, passionate dog owner, and loyal University of Utah sports fan. She also volunteers and supports a variety of non-profits including community mental health and animal adoption.

James Rabdau
James Rabdau
Partner, Creative Director
James Rabdau
Partner, Creative Director

James is our Creative Director, leading a group of award-winning creative professionals at TSG. James served as a creative director at EuroRSCG, where he worked on clients such as Intel, In-Focus, Kodak, Red Lobster and others. He also served as a senior designer for Unboundary in Atlanta, where he worked with Coca-Cola, Home Depot, Equifax and many others.

James’ work has appeared in national publications, including Creativity, The AR100, The Mead Show, Print Magazine, and HOW Magazine, and has received numerous Addy and AIGA Awards. James taught at The Creative Circus in Atlanta and currently teaches Advertising Design at the University of Utah.

Christy Whitehouse
Christy Whitehouse
Partner
Christy Whitehouse
Partner

Christy is our head of digital communications. She has deep expertise in marketing and communications, with a focus on integrated digital plans that connect with the customer at every stage of their journey. Her team of experts spans a variety of platforms, and together they select the perfect one to deliver the message—whether that is a website, automation, social or programmatic platform, or search.

Christy’s extensive experience working as a VP of Marketing for a myriad of technology companies adds strategic value to TSG’s clients looking to place more emphasis on digital marketing. She has experience working in many industries, including technology, healthcare, retail, and franchising, in addition to running her own consulting firm.

She is an active member of the Utah Technology Council, the Utah Advertising Federation, Beta Sigma Phi, and the Women in Technology organization.

Melissa Romley
Melissa Romley
Partner
Melissa Romley
Partner

Melissa has worked in public relations and advertising since 2002. At TSG, she manages a team of talented professionals who handle marketing and advertising for franchise clients in 36 U.S. markets.

Prior to joining TSG, Melissa served as a department supervisor at Los Angeles-based PR firm B/HI. There, she played a vital role in the development, execution, and oversight of many multifaceted entertainment and consumer products campaigns, while working with major movie studios as well as niche entertainment brands and properties.

Melissa loves a challenge, and one of her favorite parts of her job is to use her PR and advertising skills to help clients solve their biggest problems.

Jordan Howe
Jordan Howe
Partner
Jordan Howe
Partner

Jordan Howe has been an influential part of TSG’s client marketing strategies for more than a decade and currently leads a talented 35-person strategic marketing and account services team. His strategic thinking, financial discipline and creativity help him oversee successful strategic advertising and marketing campaigns. He’s worked with clients including Subway, Express Locations (T-Mobile), Wireless Vision (T-Mobile), Extra Space Storage, and Jones Waldo.

Jordan joined TSG from Ingram Micro in Santa Ana, CA, where he provided channel marketing expertise to Motorola, Nokia, AT&T and Verizon Wireless. Jordan holds a Master of Business Administration degree from the University of Utah.

Alfredo Nava
Alfredo Nava
Vice President of Technology
Alfredo Nava
Vice President of Technology

Alfredo has more than 15 years of experience in producing interactive and e-commerce solutions for businesses as well as supervising development teams that provide technical and architectural direction. Throughout this time, Alfredo has worked for several interactive agencies such as EuroRSCG and BoedePartners, providing a range of solutions for clients including Intel, Iomega and 3M.

He has strong expertise with various shopping carts including tek9, osCommerce, and many custom solutions, some of which included the building of backend systems to help manage and fulfill orders. He has worked with gateway solutions such as Authorize.Net, Chase – Orbital and i-Transact, as well as using everything from APIs and COM components to XML to integrate different gateways.

Melanie McBride
Vice President of Content and Public Relations
Melanie McBride
Vice President of Content and Public Relations

Melanie has more than 25 years of agency, corporate, and business ownership experience. She uses her expertise in strategy, PR, social media, and content marketing to lead campaigns that drive content and consumer engagement.

Melanie’s industry experience includes hospitality and tourism, retail, healthcare, technology, real estate, banking and more. She has worked for agencies in Utah and Arizona, including her own PR firm, which she grew from start-up to acquisition by one of the largest full-service agencies in Phoenix.

Melanie was named in the 2014 Top 50 Highest Ranking Women in Business by Arizona Republic and is on the board of directors at Columbus Community Center. She enjoys triathlon, skiing, anything outdoors, and spending time with family and friends.

Kat Falcone
Kat Falcone
Media Director
Kat Falcone
Media Director

Kat oversees all elements of building and implementing an integrated marketing strategy, managing the campaign from negotiation to execution. In addition, she holds a dual role as media buyer/account manager for the Utah and Idaho Subway markets.

With a degree from the University of Utah, Kat has worked in media buying and planning for the past 15 years. She’s created integrated media strategies for clients including Subway, Mountain America Credit Union, and Select Health.

Kat loves how every day brings a new challenge to solve. Her expertise in planning and research ensure the most efficient strategy drivers are used to help TSG’s clients receive the strongest ROI.

Karl Lundeberg
Karl Lundeberg
Associate Creative Director
Karl Lundeberg
Associate Creative Director

Karl helps lead a team of eleven creative professionals at TSG. He joined the company in 2008, after graduating from the University of Utah and spending time at startups and boutique agencies. At TSG, he uses his curiosity, passion, and deep technical skill to inspire his team and create memorable campaigns for clients, including Subway, Microsoft, Maverik, and Equality Utah.

Karl is known for his “Meeting Portraits”—sketches of coworkers he’s done over the years—and for his ability to win the TSG Halloween costume contest year after year. When he’s not designing at TSG, he enjoys paddle boarding and exploring the outdoors with his family.

Jesse Zamora
Jesse Zamora
Associate Director of Account Service
Jesse Zamora
Associate Director of Account Service

Jesse is a natural leader for his team of account managers, and together they find the right marketing solutions to help clients achieve their business and marketing goals.

Jesse is focused on developing cross-channel marketing strategies, identifying campaign optimizations, and maximizing ROI for his clients, especially those with digital marketing needs. He has had experience managing and supervising a range of projects, promotions, and campaigns for a variety of clients, including Sony Mobile, Extra Space Storage, and Microsoft.

Jesse has an insatiable curiosity, obsessive attention to detail, and a natural gift for communication, organization, and time-management. He is driven by results and client satisfaction.

Nicole Parara
Nicole Parara
Production Director
Nicole Parara
Production Director

Nicole is the Production Director for TSG. She and her team help to implement the agency’s ideas for clients, from print to PR events to TV.

Nicole has spent her career at creative agencies, working at both DSW/Euro RSCG and Studeo before coming to TSG. With a degree in Organizational Communications from the University of Utah, she is in her element working with printers, actors, production companies, editors, and others.

Nicole has led production on unique projects for Intel, Microsoft, Subway, Zions Bank, NordicTrak and others. She enjoys being hands-on and the daily challenge of managing a new project or researching a new production technique.

Ryan Northrop
Ryan Northrop
Recruiter, HR Generalist
Ryan Northrop
Recruiter, HR Generalist

Ryan is TSG’s literal rock star—before he was our Recruiter/HR Generalist, he was a professional musician for four years, touring North America, Europe, and Japan.

After his stint as a pro drummer, he worked as a headhunter in the healthcare industry, where he successfully staffed healthcare professionals in some of the largest systems in the United States. At TSG, he’s tasked with adding to the great talent that already exists within the agency.

Ryan holds a Bachelor’s of Science in Political Science from the University of Oregon. He still teaches drum lessons.

Bill Paulos
Todd Wolfenbarger
Sharon Roux
James Rabdau
Christy Whitehouse
Melissa Romley
Jordan Howe
Alfredo Nava
Kat Falcone
Karl Lundeberg
Jesse Zamora
Nicole Parara
Ryan Northrop
Bill Paulos
Bill Paulos
Founder, CEO

In 1982, Bill formed TSG as a public relations firm. Today, TSG has grown into a full service communications firm that is the longest running independently owned firm in Utah. TSG is now a premier communications organization with over 90 employees doing business in over 40 states and internationally.

Adapting and innovating as communication and technology change have been a priority for Bill—one that’s kept TSG in business for over 35 years. He’s led the agency through many different eras, always working with the latest technology to solve client communication problems. As a result, he jokes that he’s had “about ten different jobs” as CEO.

Bill’s work with the agency has resulted in recognition from various outlets, including numerous Utah Addy Awards (advertising), Golden Spike Awards (public relations), International Subway Marketing Awards, and more. In addition to his professional experience, Bill plays an active role in organizations such as the International Association of Business Communicators and the International Marketers Association.

As an active community member, Bill’s influence has been felt beyond the business sector, as he has served on the United Way Board of Directors, the Executive Board of Junior Achievement, and as a volunteer for the Greek Orthodox Church. He is a devoted husband to Julie and proud father of Sarah and Nicholas.

Todd Wolfenbarger
Todd Wolfenbarger
President, Partner

Todd is a national strategic marketing expert with nearly 30 years’ experience creating and building some of the world’s best-known brands. He has worked directly for the CEOs of General Motors, Sprint, AT&T and a host of other companies across many industries.

Todd is currently the President and Partner of The Summit Group (TSG), a strategic marketing firm focused on growing businesses and increasing sales by helping communicate their brand story. Prior to joining the TSG team, he held senior positions in marketing, public affairs, community relations, advertising, public relations, and investor and analyst relations.

Todd is actively involved with numerous professional and community organizations currently serving on the Board of Governors for the Salt Lake Chamber of Commerce, the Board of Trustees for the Utah Technology Council and the Executive Committee of the Board of Trustees for the Pioneer Theatre Company. Previously he has served the Seattle community as a Board Member for Books for Kids, The Corporate Council of the Arts, and the Village Theatre.

Sharon Roux
Sharon Roux
Partner, COO

Since 2007, Sharon has led all aspects of operations for TSG, including Finance, IT, Facilities, Administration, and Human Resources.

Prior to joining TSG, Sharon provided technical consulting services for ADP’s Global and National Accounts Divisions where she created enterprise level systems for companies including General Motors, Intel, BP, Dow Chemical, and many others. Her early professional experience was gained at O.C. Tanner in Salt Lake City, where she filled a variety of roles, including Human Resource Management and sales support.

In addition to Bachelor’s degrees in both psychology and anthropology, Sharon holds a Master of Public Administration degree from the University of Utah. Sharon is an avid gardener, passionate dog owner, and loyal University of Utah sports fan. She also volunteers and supports a variety of non-profits including community mental health and animal adoption.

James Rabdau
James Rabdau
Partner, Creative Director

James is our Creative Director, leading a group of award-winning creative professionals at TSG. James served as a creative director at EuroRSCG, where he worked on clients such as Intel, In-Focus, Kodak, Red Lobster and others. He also served as a senior designer for Unboundary in Atlanta, where he worked with Coca-Cola, Home Depot, Equifax and many others.

James’ work has appeared in national publications, including Creativity, The AR100, The Mead Show, Print Magazine, and HOW Magazine, and has received numerous Addy and AIGA Awards. James taught at The Creative Circus in Atlanta and currently teaches Advertising Design at the University of Utah.

Christy Whitehouse
Christy Whitehouse
Partner

Christy is our head of digital communications. She has deep expertise in marketing and communications, with a focus on integrated digital plans that connect with the customer at every stage of their journey. Her team of experts spans a variety of platforms, and together they select the perfect one to deliver the message—whether that is a website, automation, social or programmatic platform, or search.

Christy’s extensive experience working as a VP of Marketing for a myriad of technology companies adds strategic value to TSG’s clients looking to place more emphasis on digital marketing. She has experience working in many industries, including technology, healthcare, retail, and franchising, in addition to running her own consulting firm.

She is an active member of the Utah Technology Council, the Utah Advertising Federation, Beta Sigma Phi, and the Women in Technology organization.

Melissa Romley
Melissa Romley
Partner

Melissa has worked in public relations and advertising since 2002. At TSG, she manages a team of talented professionals who handle marketing and advertising for franchise clients in 36 U.S. markets.

Prior to joining TSG, Melissa served as a department supervisor at Los Angeles-based PR firm B/HI. There, she played a vital role in the development, execution, and oversight of many multifaceted entertainment and consumer products campaigns, while working with major movie studios as well as niche entertainment brands and properties.

Melissa loves a challenge, and one of her favorite parts of her job is to use her PR and advertising skills to help clients solve their biggest problems.

Jordan Howe
Jordan Howe
Partner

Jordan Howe has been an influential part of TSG’s client marketing strategies for more than a decade and currently leads a talented 35-person strategic marketing and account services team. His strategic thinking, financial discipline and creativity help him oversee successful strategic advertising and marketing campaigns. He’s worked with clients including Subway, Express Locations (T-Mobile), Wireless Vision (T-Mobile), Extra Space Storage, and Jones Waldo.

Jordan joined TSG from Ingram Micro in Santa Ana, CA, where he provided channel marketing expertise to Motorola, Nokia, AT&T and Verizon Wireless. Jordan holds a Master of Business Administration degree from the University of Utah.

Alfredo Nava
Alfredo Nava
Vice President of Technology

Alfredo has more than 15 years of experience in producing interactive and e-commerce solutions for businesses as well as supervising development teams that provide technical and architectural direction. Throughout this time, Alfredo has worked for several interactive agencies such as EuroRSCG and BoedePartners, providing a range of solutions for clients including Intel, Iomega and 3M.

He has strong expertise with various shopping carts including tek9, osCommerce, and many custom solutions, some of which included the building of backend systems to help manage and fulfill orders. He has worked with gateway solutions such as Authorize.Net, Chase – Orbital and i-Transact, as well as using everything from APIs and COM components to XML to integrate different gateways.

Melanie McBride
Vice President of Content and Public Relations

Melanie has more than 25 years of agency, corporate, and business ownership experience. She uses her expertise in strategy, PR, social media, and content marketing to lead campaigns that drive content and consumer engagement.

Melanie’s industry experience includes hospitality and tourism, retail, healthcare, technology, real estate, banking and more. She has worked for agencies in Utah and Arizona, including her own PR firm, which she grew from start-up to acquisition by one of the largest full-service agencies in Phoenix.

Melanie was named in the 2014 Top 50 Highest Ranking Women in Business by Arizona Republic and is on the board of directors at Columbus Community Center. She enjoys triathlon, skiing, anything outdoors, and spending time with family and friends.

Kat Falcone
Kat Falcone
Media Director

Kat oversees all elements of building and implementing an integrated marketing strategy, managing the campaign from negotiation to execution. In addition, she holds a dual role as media buyer/account manager for the Utah and Idaho Subway markets.

With a degree from the University of Utah, Kat has worked in media buying and planning for the past 15 years. She’s created integrated media strategies for clients including Subway, Mountain America Credit Union, and Select Health.

Kat loves how every day brings a new challenge to solve. Her expertise in planning and research ensure the most efficient strategy drivers are used to help TSG’s clients receive the strongest ROI.

Karl Lundeberg
Karl Lundeberg
Associate Creative Director

Karl helps lead a team of eleven creative professionals at TSG. He joined the company in 2008, after graduating from the University of Utah and spending time at startups and boutique agencies. At TSG, he uses his curiosity, passion, and deep technical skill to inspire his team and create memorable campaigns for clients, including Subway, Microsoft, Maverik, and Equality Utah.

Karl is known for his “Meeting Portraits”—sketches of coworkers he’s done over the years—and for his ability to win the TSG Halloween costume contest year after year. When he’s not designing at TSG, he enjoys paddle boarding and exploring the outdoors with his family.

Jesse Zamora
Jesse Zamora
Associate Director of Account Service

Jesse is a natural leader for his team of account managers, and together they find the right marketing solutions to help clients achieve their business and marketing goals.

Jesse is focused on developing cross-channel marketing strategies, identifying campaign optimizations, and maximizing ROI for his clients, especially those with digital marketing needs. He has had experience managing and supervising a range of projects, promotions, and campaigns for a variety of clients, including Sony Mobile, Extra Space Storage, and Microsoft.

Jesse has an insatiable curiosity, obsessive attention to detail, and a natural gift for communication, organization, and time-management. He is driven by results and client satisfaction.

Nicole Parara
Nicole Parara
Production Director

Nicole is the Production Director for TSG. She and her team help to implement the agency’s ideas for clients, from print to PR events to TV.

Nicole has spent her career at creative agencies, working at both DSW/Euro RSCG and Studeo before coming to TSG. With a degree in Organizational Communications from the University of Utah, she is in her element working with printers, actors, production companies, editors, and others.

Nicole has led production on unique projects for Intel, Microsoft, Subway, Zions Bank, NordicTrak and others. She enjoys being hands-on and the daily challenge of managing a new project or researching a new production technique.

Ryan Northrop
Ryan Northrop
Recruiter, HR Generalist

Ryan is TSG’s literal rock star—before he was our Recruiter/HR Generalist, he was a professional musician for four years, touring North America, Europe, and Japan.

After his stint as a pro drummer, he worked as a headhunter in the healthcare industry, where he successfully staffed healthcare professionals in some of the largest systems in the United States. At TSG, he’s tasked with adding to the great talent that already exists within the agency.

Ryan holds a Bachelor’s of Science in Political Science from the University of Oregon. He still teaches drum lessons.